The Marine-themed iroha petit Kiko Mizuhara × iroha Collaboration

The collaborative item developed by Kiko Mizuhara × iroha is influenced by the theme of the sea, which she often draws upon for inspiration.

Product development has started on the iroha petit. She likes it so much that she recommends it to her friends, calling it "revolutionary"!

We Started with the theme of the sea when making the new iroha petit

The development of new iroha petit started in the summer.

The new product development meeting started with Kiko Mizuhara, Gemma, who has been working with Ms. Mizuhara, Ms. Sato, and Ms. Honda, chief designer of the product.

(Gemma) "This time, we would like to get Ms. Mizuhara's opinion on creating an iroha petit with a sea theme!"

We immediately prepared various iroha petit prototypes with sea and sea life designs for her to try out.

Ms. Mizuhara looked excited as she reviewed the samples, designed with motifs of waves, starfish, corals, and other sea creatures.

The shape of each design has a different feel, and you can really tell the differences by touching them.

(Gemma) "Essentially, we have two types, with or without bumps and protrusions."

(Ms. Mizuhara) "I think having bumps would give it a nice feel"

(Ms. Mizuhara) "(Within the company) Which item has the reputation for feeling the best?" "Which ones were popular because they were cute and had the best designs?" Ms. Mizuhara asks questions to Gemma and Ms. Sato, who are in charge of development, as well as Ms. Honda, the chief designer.

We also looked at the items from a design perspective, to see if they would be aesthetically pleasing next to the existing iroha petits, and if they would feel good during use.

Careful checks were done to see how it glides on the skin.

After much deliberation......

(Ms. Mizuhara) "This is the one! CORAL!"

A theme that has never been seen before at iroha, and Ms. Mizuhara herself loves coral. So we decided on the name CORAL with a coral design!

The protrusions on the item are also a new shape that has not been seen on an iroha product until now!

The Color of the Packaging Was Also Inspired By the Sea

Next, let's talk about the color of the packaging.

(Ms. Mizuhara) "As soon as I saw the color samples I thought this shade of blue was beautiful!"

And so, Ms. Mizuhara selected the blue color on our packaging.

In addition, we looked at photos of actual coral, and decided on a blue color that looks like ‘coral in the sea’.

And that is how the iroha petit CORAL became the new addition to the iroha petit Series.

Since it is a ready-to-use, disposable, and affordable self-pleasure item, it is also easy for first-time users to try, even for those who have felt it difficult to try other items.

Please try on different parts of your body and enjoy a new sensation completely different from anything you've experience before.

Watch the video of the development meeting!

You can also see the video of the iroha petit CORAL development meeting.

About the Kiko Mizuhara × iroha Collaborative item, iroha petit CORAL

The collaborative item developed with Kiko Mizuhara, the iroha petit CORAL.

Accentuated with the motif of brilliant coral shimmering in the sea, a new type of self-pleasure item has been born.

An external use pleasure item, to enjoy when you want, how you want.

Single-use, ready-to-use.

Please try the new addition to the iroha petit lineup, the iroha petit CORAL.

Click here for Product Information!