Unveiling the All New iroha Series!

iroha is excited to announce the renewed iroha Series! iroha grows with our audience, so we took some time to refresh the classic and original iroha Series: the iroha YUKI, iroha MIDORI, and iroha SAKURA.


Celebrating 10 Years of iroha

10 Years of iroha BannerIn case you haven’t heard, we are celebrating the 10-year anniversary of iroha. We thought that 10 years after our debut would be the perfect time to take a look back at our past. As a brand that tries to grow with our audience, we chose to renew some of our classic items, such as the original iroha series, the YUKI, MIDORI, and SAKURA.

Before we have a look at the updates, we'd like to take a quick trip down memory lane. 

Looking Back at the Originals

Original iroha Series: iroha YUKI, iroha MIDORI, & iroha SAKURAThe original iroha Series was designed to allow people to have a luxurious, pleasurable experience, with 3 beautifully designed vibrators all encased in our unique, soft and supple Soft-Touch Silicone. Each of the iroha Series’ designs were inspired by traditional Japanese sweets (Wagashi) spruced up with modern Japanese aesthetics. Our product designers thought it important to design a versatile, easy to use, and aesthetically pleasing product for newcomers while still helping more people experience pleasure.

It was essential to help people feel more comfortable with and open to self-pleasure. Thus, each of the iroha items comes with a display/charging case, allowing you to display the item while it is charging. We hope people will enjoy looking at their iroha product and redefine what pleasure means to them.

Find out more about each of the iroha Series items with iroha's blog dedicated to the iroha Series here.

Introducing the Updated iroha Series

New iroha Series with both Original and Nadeshiko Pink colorsWe kept true to our goal of combining functionality with design when we renewed the iroha Series. The product designers made sure that the products focused on providing pleasure, while keeping in mind all the ideas and feelings that were put into creating the original series. This includes keeping our signature Soft-Touch Silicone material that is anti-dust and provides a soft, supple texture that gently glides across the skin.

So what's new?

  • iroha MIDORI with new design and soft-touch siliconeSubtle Design Change: The renewed iroha MIDORI features a tip that points up, allowing you to target pleasure points easier. The iroha SAKURA’s tip has a softer edge and rounder opening that is even more welcoming.
  • Updated iroha vibration modesNew Vibration Pattern: The iroha Series now offers 2 vibration patterns (instead of just one rhythmic pulse) along with the original low, medium, and high vibration strengths.
  • iroha MIDORI button1-Button Control: A single button allows you to easily change between strengths and vibration patterns according to your desire.
  • iroha YUKI being wetFully Waterproof: The new button design also means that the iroha Series is now fully waterproof. They can be submerged up to 50 cm in water.
  • iroha new charging baseNew Charging System: The renewed iroha Series’ method of charging is more compact and uses less plastic. The product itself will now light up when charging.
  • iroha Series in the new Nadeshiko Pink ShadeNew Colours! This launch introduces our Nadeshiko (Pink) Color Series to each of the iroha items.

Why You Should Check Them Out!

Although it is sad to say goodbye to the original iroha Series, we are also excited to introduce the renewed iroha Series with you. We aim to help more people feel comfortable with both their bodies and sexuality in general. With this new version, we hope that more people can enjoy the luxurious experience that iroha aims to provide. With more vibration options, easier usage, and of course, fully waterproof body, the renewed iroha Series is here to stay and will look just as beautiful as the original on your shelves.

Check out the renewed iroha Series on TENGA STORE EUROPE!